Tuesday, 2 June 2015

MBA in Corporate Social Responsibility



   


The field of corporate social responsibility (CSR) is rapidly gaining importance in the corporate world due to diminishing line between law and ethics related to corporate activities. It also concerns the leaders who are trying to force their oversight and new activists who gain advantage by rapidly mobilizing public opinion. Here comes the role of managers knowing corporate social responsibility.
The term corporate social responsibility can be defined as a company’s or organization’s sense of responsibility for the society and environment where they work. The companies carry out their responsibilities by activities like managing the waste and pollution generated during production, giving their time and resources for educational and social programs and getting enough returns on in-use resources.

Good and genuine companies need to embrace corporate social responsibility for greater benefits in the long run.  Here are some benefits of corporate social responsibility:
-          Cost savings
-          Customer engagement
-          Innovation
-          Long-term thinking
-          Brand differentiation
-          Employee engagement

CSR being such an integral part of a well set company or organization, workforce with specialization of this field is on the rise. Aspiring students can opt for MBA in corporate social responsibility.

The opportunities are immense in this field; hence corporates demand MBAs in CSR. In India alone there is a market requirement of 50,000+ work personnel with MBA in corporate social responsibility. CSR is a new but fast emerging field; CSRs rise in demand is unique as compared to other opportunities in the country. There is a huge requirement of trained and skilled human resource personnel in this field. To successfully manage the CSR, a manager has to be academically trained and professionally experienced. It is further needed of them to be intellectually groomed with respect to this area of MBA specialization. It is the most rapidly developing academic field in MBA.

Primary role of a person with MBAin corporate social responsibility is to assist the company in which they are employed to take moral decisions that have positive influence on the society. Out of the many reasons that MBA aspirants choose this program, one of the reasons is its ‘marketability’. Usually the CSR program in any B-school lays stress on ethics and social responsibility that are present in management, decisions regarding the finance and business marketing. Few good B-schools also teach the basics of business law. Any professional who knows all these concepts, is of great value in any company. 

If you are convinced of the benefits of holding an MBA degree in CSR, the next question that may pop-up in your mind would be the cost of obtaining this degree. It varies from institution to institution and time duration of the course. Usually the program is for one to three years. Aspiring students need to carry out a basic research to find out the best available program that fulfills their interests and requirements. Working professionals with degree in CSR stand higher chances to moving up the corporate ladder. 

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